Transforming Tobacco

About us

Founded in 1902, our company continues to go from strength to strength thanks to market-leading brands, a successful strategy, talented people and our Transforming Tobacco ambition.

Transforming tobacco

Our ambition

Our ambition is to transform tobacco by offering adult consumers potentially reduced-risk products.

Sustainable approach

Shared value

Sustainability plays a fundamental role in BAT – particularly in creating shared value for all our stakeholders.

People and culture

The people behind our business

Great people are key to our success and we’re proud to be recognised as one of the world’s top employers.

Leadership at BAT

Strategic direction

Meet the people driving the strategic direction of our company.

Corporate governance

Commitment to transparency

We are committed to good corporate governance across all aspects of our business.

Policies principles and standards

Governing our business

The policies, principles and standards that guide how we operate.